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About Us


baby luno Nordic Footmuff Pram Liners
When I was a new mum, I felt it was so important for my mental health to go out for a walk every day to get fresh air and see other people. It was also important to me for my baby to explore the world. This got more difficult once winter hit and the weather started to cool down. Even though I had a jacket for myself, I was so worried my baby wasn’t warm enough. I would try wrapping him up in several blankets but these blankets would often fall or get kicked off and I was still worried he wasn’t warm enough. Being originally from Sweden, where they have freezing temperatures, I knew there was a better way so I decided to create warm footmuffs that are similar to the ones that parents use in Scandinavia - so the baby luno Nordic Footmuffs Pram Liners were born. Parenthood can be tough enough, so we want to try and take some worry away and making a product that makes it easier for you beautiful parents.

I like to try and be very mindful of the environment and economical, since there are so many things to buy when you become a new parent. So I wanted to make sure that we created a product that would last for many years (the one size fits newborns up to about 2.5 years old) and versatile with zips by being able to use it all year around and reversing it to a summer pram liner, as well as, high-quality so it would last for many years with multiple children. Instead of buying multiple blankets and separate pram liners, we put all those products into one.

Today we work with different artists to create beautiful patterns to make your pram is a beautiful space for your little one that you will proudly show off when you are out and about. xo




The original idea for baby luno really came from my own frustration which led me to see a gap in the market. I was living in New Zealand at the time and was on maternity leave with my 6-month old. I didn't have a car so I was limited to the shops that were walking distance and I could not find the things I was looking for as a mother. For example, I was hunting for a stylish baby bag online as I couldn’t find one near me. However, I only came across American websites who did not ship to my location or had expensive shipping costs. This is where the idea popped up that there must be more frustrated mothers like me, as well as businesses who actually have these amazing products. My website simply pairs these groups together. I want to make it easier for all mothers to find what they are looking for by creating ONE online store that has everything and especially help small businesses reach their audience better. Our main goal for baby luno has always been to make it easier for mothers and also to give extra exposure to different brands that might have trouble getting their products out there. I love working with small businesses, many run by amazing mumpreneurs, and we try and grow our brands together.

After 5 years of being a retailer, I started creating my own products - Nordic Footmuffs. These are based on thick, warm footmuffs that have existed in Scandinavia for over 20 years, where I am originally from, but don't really exist in Australia, but I felt that they could definitely be useful. I have now created our own range of Nordic Footmuffs, which we are the first in Australia (and I even came up with the name myself). We have then extended our range with high-quality bamboo blankets and cot sheets

I, Louise Norell Carter, the founder of baby luno, am currently located in Melbourne, Australia but am originally from Sweden. I like to source the best products that I have fallen in love with throughout the years. I came to Australia when I was 18 and met my Aussie husband and we now have a 7-year old and a 5-year old, both boys (they grow up so quick!). I LOVE babies and love supporting Mothers and women in as many ways as I can.

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Do you have your own baby brand and want to feature your products on baby luno? Please contact me at